Ever was tasked to create a new visual identity for two Medium practitioners. Mystic & Medium wanted a logo design that would portray both the mysterious and serious nature of their work.
To achieve this we used a charming font type at the centre of the logo, leaning towards a slight fantasy feel. The outer circular text uses a modern Sans Serif font. This is a more friendly and welcoming style, and aligns with the personal experiences the Medium’s have with their customers.